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1. Marketing research : an applied orientation / Naresh K. Malhotra, and Satyabhusan Dash.

by Malhotra, Naresh K [author.] | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York ; Pearson, c2016.Copyright date: ©2019Availability: No items available Checked out (1).

2. Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).

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